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Dynamic pricing and pay

Know the price covers the job before you take it.

Wildflower prices each job from what it costs to run, plus your margin, and pays your drivers from the same sum.

Example job · M8R-4TXC

One job's price, line by line.

Harlan Produce needs 18 cases of produce taken from its Modesto warehouse to Corbett Grocers in San Francisco, today between 10 and 11. You have four full-size vans that can carry it. Here's the price, built with Van 2, the van that sets it.

M8R-4TXCSo far $36.49of $230.53
Fuel

Fuel, priced where it burns.

Wildflower splits the route into EIA's fuel price areas, and each stretch takes its area's newest weekly price: the city's when EIA has one, else the state's, the region's or the country's. This route leaves the California area at the Altamont Pass and finishes in the San Francisco area.

AreaMiles$/galFuel
To the pickupCalifornia price13.5 mi$4.72$4.55
CaliforniaModesto to the Altamont Pass45.2 mi$4.72$15.24
San FranciscoLivermore to the city46.4 mi$5.04$16.70
Van 2 at 14 mpg105.1 mi7.51 gal$36.49
EIA weekly retail prices · Week of Nov 2 · an example

Miles become gallons at the vehicle's MPG: the EPA's city and highway figures, blended by the route's highway share when it's known. Electric vehicles use kWh per 100 miles, with public fast charging past one full charge.

Receipt · line 1
Fuel7.51 gal$36.49
Cost so far$36.49
Wear

Wear on the van, by the mile.

Maintenance and depreciation are priced per mile. Depreciation starts from a new van's figure and falls as the van ages, so Van 2, at 7 years old, takes 60% of it.

A full-size van's depreciation by age · 26¢ a mile new
  • Under 5 years26¢Van 1, Van 4
  • 5 to 8 years15.6¢Van 2
  • 9 to 12 years6.5¢Van 3
  • 13 and older2.6¢
Maintenance 14¢ × 105.1 mi = $14.71Depreciation 26¢ × 60% × 105.1 mi = $16.40
Receipt · line 2
Maintenance14¢/mi$14.71
Depreciation15.6¢/mi$16.40
Cost so far$67.60
The van

The van itself, by the hour.

The equipment rate is what owning the vehicle costs: insurance, registration and the money tied up in it, 10% a year of a typical value, spread over 1,500 paid hours. For a full-size van it's $7 an hour.

Insurance+Registration+10% of a typical value÷1,500 h=$7/h

It's paid only to whoever owns the vehicle. Van 2 is Valley Route's, so it stays with you. A driver who brings their own van is paid it.

Equipment $7/h × 2 h 42 min = $18.90
Receipt · line 3
Equipment$7/h × 2 h 42 min$18.90
Cost so far$86.50
Driver's time

The driver's time, at the class's rate.

Each vehicle class has a driver rate that rises with the skill and effort it takes: a CDL, backing a 26 ft box, liftgate work. Skill is in the rate and miles are in the fuel and wear, so neither gets a line of its own.

Driver rates by class · from a car to a tractor
  1. $28Small car
  2. $30Small van
  3. $32Full-size vanThis job
  4. $35Box truck
  5. $41Tractor

BLS wages for each class's drivers, with benefits and payroll tax

Driver's time $32/h × 2 h 42 min = $86.40
Receipt · line 4
Driver's time$32/h × 2 h 42 min$86.40
Cost so far$172.90
Hours

The drive to the pickup, and after hours.

A trip's hours are the drive, the time at the stops and the drive to the pickup: an allowance of 15 minutes at the route's average speed, 13.5 miles here. The van's hours and miles include it.

  • 15 minTo the pickup · 13.5 mi
  • 1 h 42 minThe drive · 91.6 mi
  • 45 minAt the stops
  • 2 h 42 min105.1 mi in all

After hours or on a weekend, the driver's rate rises 25%. See what it does to this job:

Driver's rate $32/hDriver's time $86.40Price $230.53
Receipt · line 5
Cost to run105.1 mi · 2 h 42 min$172.90
Margin

Then your margin makes it a price.

The cost to run is divided by one minus your margin. At the default 25%, that divides by 0.75, and the margin is a quarter of the price.

Cost to run$172.90÷ 0.75 =Price$230.53
Cost $172.90Margin $57.63 · 25%

A minimum charge, residential delivery and named fees come after, if you set them.

Receipt · line 6
Margin25%$57.63
Price$230.53
Which van sets the price

Your vans set the price. The middle of the three cheapest.

Wildflower prices the job with every vehicle of yours that can carry it: the right type, its equipment and its weight, and its space when automatic dispatch enforces space. They're ranked by what the job costs to run with each.

  • Two that fit: their average sets the price. One: that one.
  • None yet: the class's defaults price it, and the quote says so.
  • A box truck that could carry an envelope doesn't price the envelope.
M8R-4TXC with each van · cheapest first
The three cheapest
  1. 1Van 3 · Sam W.2016 Nissan NV2500 · 10 years · 13 mpgCost$166.14Price$221.52
  2. 2Van 2 · Ana T.Sets the price2019 Ram ProMaster 2500 · 7 years · 14 mpgCost$172.90Price$230.53
  3. 3Van 1 · You2023 Ford Transit 250 · 3 years · 15 mpgCost$181.40Price$241.87
  1. 4Van 4 · Priya N.2022 Chevrolet Express 3500, liftgate · 4 years · 12 mpgCost$189.92Price$253.23
Only vehicles on shift

Price from who's out now. Jobs picked up in the next 12 hours are priced from the vans checked in on a shift.

Quote a range

The quote runs from the cheapest van of the job's class to the most expensive. Assigning a driver sets the price from their van; until then the job carries the top.

$221.52Van 3$230.53Ana in Van 2$253.23Van 4
Pay from the same sum

The same sum pays Ana. Pay doesn't read the price.

Dynamic pay is the default for drivers who follow your organization's. It runs the same calculation with the driver's own vehicle: in a company van they're paid their time, and in their own they're also paid its running costs and equipment rate.

Ana in Van 2A company van
  • Fuel, maintenance, depreciationValley Route pays these$67.60
  • EquipmentThe van is Valley Route's$18.90
  • Her time$32/h × 2 h 42 min$86.40
Ana's pay$86.40
A driver in their own vanPriced like Van 2
  • Fuel, maintenance, depreciationRunning costs$67.60
  • Equipment$7/h × 2 h 42 min$18.90
  • Their time$32/h × 2 h 42 min$86.40
Their pay$172.90
  • The drive to the pickup uses the driver's real location when it's recent.
  • Set a minimum per job, or your own driver rates by class.
  • A percentage of the quote, a flat amount per job and manual pay are still there.

Who sees what

  • Your officeThe build-up, on the web: the job's Cost to run tab, and each driver's pay and the margin left when you send the job.
  • Your driversTheir pay amount, never how it was worked out.
  • Your customersThe total before they order, or $221.52 – $253.23 for a range until it settles.
Yours to change

Every figure is a default. Change any of them.

Sample price · M8R-4TXC
$172.90 ÷ 0.75$230.53Margin $57.63

The Dynamic profile's editor prices a sample job like this one as you change its settings.

The Dynamic profile

Margin
25%, from 0 to 90%
Minimum charge
None
Residential delivery
None
Fees
Up to 10 named amounts
Only vehicles on shift
Off
Quote a range
Off

The Costs page

Driver and equipment rates
Each vehicle class
Drive to the pickup
15 minutes
After hours and weekends
+25% on the driver's rate
Minimum margin
None; pay warnings use it

Dynamic pay

Minimum per job
None
Driver rates
The Costs page's, or your own
Drive to the pickup
Paid

Other ways to price

  • FormulaRate plans with zones, surcharges, a price per stop and a minimum charge, so every job is priced the same way.
  • Your systemYour own server prices the job, with a Wildflower profile as the backup.
  • ManualYou type the price on each job.
Where the figures come from

Public sources, with your changes on top.

Fuel prices come in every week. You can change any class's rates.

Fuel prices
EIA's weekly retail prices, by city, state and region, priced along the route
Fuel economy
The EPA's ratings; box trucks and tractors use FHWA's figures
Maintenance and depreciation
AAA's Your Driving Costs for cars and pickups, ATRI for tractors
Driver rates
BLS wages for each class's drivers, with benefits and payroll tax
Equipment rates
Commercial insurance, registration and the money tied up in the vehicle
Pricing

Your first 50 completed jobs each month are free.

Then $0.35 a job. No subscription, no seat fees, and never a cut of your freight.

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